Kaserox is a Bangkok-based jewellery brand. We created an identity system where the brand reflects the personality of the designer. The meaning that lies behind the branding Kaserox is a combination of three elements. The first letter of his name “Kantadaij”, his month of birth symbolised by the flower of September “Aster”, and the “OX” representing his Chinese birth year. These three elements can be moved to form different shapes around the logotype. The first photography set represents the purity of structural design, shapes and materials.
Kaserox jewellery embodies Kantadaij’s design philosophy expressed through minimalist forms with a bold yet subtle edge. His interpretation of beauty and value is clearly defined by the shape, function and quality of materials used.
Client : Canis & Bovem, Bangok Thailand