The brand identity for Maseawa Yacht Club is rooted in a sophisticated synthesis of refined tribal elements and a tropical aesthetic. The core narrative is centered on a connection to nature and the concept of an abundant island sanctuary where guests enjoy celebratory moments by the sea. This vision is articulated through a visual language that prioritizes architectural integrity and craftsmanship, utilizing tactile, sustainable materials such as natural wood, stone, glass, and bamboo to create an organic yet elevated atmosphere.

The brand’s visual identity is anchored by a masterbrand logo symbolizing rhythm, balance, and refreshment, featuring a signature "droplet" element that represents the distillation of a curated journey. The primary color palette reinforces this grounded environment, utilizing Maseawa Orange and Dark Green to evoke a sun-kissed, lush terrain. Complemented by structured, geometric typography, the identity establishes an eco-conscious sanctuary that transitions from the vibrant Grand Pool Club on the first floor to the intimate Skydeck Rooftop Lounge.

The visual identity for Native Onsen Hotel draws its soul from the precision of traditional Asian stone carving. This lineage informs a logotype of disciplined geometry, articulating a sense of permanence, quiet craft, and inherited wisdom.

A palette of mineral textures and scorched earth tones extends this language, honoring the integrity of raw materials through a modern, reductive lens. The result is a tactile stillness—a balance of ancestral depth and contemporary poise.

Project : MikkiRun
Area : 63 Sq.m.
Located : Central Embassy Bangkok, Thailand

The Easterly Project is an inspired and river life-focused that seeks to embrace the natural beauty and serenity of a river community. This concept revolves around the idea of water waves and the ever-changing colors reflected in the river throughout the day. It aims to create a harmonious and visually captivating environment that connects residents with the tranquility of waterfront living while celebrating the ephemeral qualities of nature.

The brand design for Hamburger Studio is rooted in the concept of "The Architecture of Sound," a visual narrative that translates the technical precision of a world-class recording facility into a sleek, metropolitan identity. The design utilizes a "Minimalist-Industrial" aesthetic, characterized by a structured grid system and a high-contrast monochromatic palette that mirrors the knobs, faders, and rhythmic patterns of professional audio equipment. By pairing bold, utilitarian typography with clean, architectural photography of the studio's acoustic treatments, the identity emphasizes the "Integrated Design" philosophy where form follows function. Every touchpoint—from the geometric logo mark to the editorial-style stationery—is engineered to communicate professional-grade clarity and creative focus, successfully positioning the studio as a premium sanctuary for high-fidelity audio production and artistic innovation.

Client : AZURE Hostel_Bangkok, Thailand

Café and People (C.A.P.) is a store, which its long-story was originated in the historic community of Chanthaburi province, Thailand. Its logo was designed based on the various popular and distinguished characteristics and products of Chanthaburi such as rabbit, waterfall, sapphire, mat etc. These key elements are represented into one Chanthaburi’s symbol and as portrayal of the community. This project was initiated under the intention to modernize the logo, and establish new branding image as an inspiration to ultimately transform community’s perception of the existing logo.