Café and People (C.A.P.) is a store, which its long-story was originated in the historic community of Chanthaburi province, Thailand. Its logo was designed based on the various popular and distinguished characteristics and products of Chanthaburi such as rabbit, waterfall, sapphire, mat etc. These key elements are represented into one Chanthaburi’s symbol and as portrayal of the community. This project was initiated under the intention to modernize the logo, and establish new branding image as an inspiration to ultimately transform community’s perception of the existing logo.