Sand & Salt

Sand & Salt sells unique characteristic design of men wears. The brand focuses on men swimwears along with matched clothes and other lifestyle accessories. Wide & Narrow service involves brand creation from naming of the brand, logo creation, product packaging design, and website establishment. The color palette, which we have decided to use for the project, composes of 6 colors. The origin of 6 colors stems from the range of hues and tones, which represents the time from sunset to sunrise and its reflection to the sea. With this concept infused with simplicity focus, we maintain the circle design to produce “brand symbol”, which represent sun, sky, island, sand, and sea to establish Sand & Salt branding.


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